Meet the team behind Euclid Farms - Woman Founded & Run

Founder and Creative Director, Shannon Whelan, grew up surrounded by nature in the Ottawa Valley where she spent summers exploring the outdoors.  After moving to Toronto to study English and History at the University of Toronto, she started growing flowers for pleasure in her small city yard on Euclid Avenue. Over time, her little business expanded into the shop and farm it is today!

Favouring garden-inspired style and wildly unexpected colours, some of Shannon’s favourite flowers include irises, narcissus, dahlias and MOST of all, sweet peas. She’s a dog lover, bubble bath taker, coffee chugger and showtune belter. In addition to being a florist and flower farmer, Shannon is a retired professional dancer, a dance educator, adjudicator and choreographer currently on the faculty at the Ontario School of Ballet (OSB) in Toronto. 

When she isn't farming, flowering or dancing, she is spending time with her close friends and loved ones, often arguing over a board game.


Hilary spent several years in fashion retail before pursuing her love of flowers and joining the EF team. She loves flower delivery days at the shop and examining the colors and details of each new variety. In her downtime she’s most likely to be found walking her dog in High Park, at her family’s home in Prince Edward County or strolling her favourite neighbourhood gardens. She is passionate about ice cream, bagel bombs, her friends and the de-stigmatization of carnations… they’re not just a grocery store flower!!


Alexandra joined the Euclid Farms team in August 2022. She spent the earlier part of her career in marketing, media, and project management before rediscovering her love for all things design and flowers which led her to Euclid Farms. She does the photography for and runs our website, social media and communications channels. Alexandra's favourite flowers are dahlias. Some things she loves apart from flowers - painting and drawing, spike-ball, northern Ontario, a good almond croissant, and any and all dogs.


Emily's favourite flower is a butterfly ranunculus. She is currently finishing her degree at Ryerson University in the Early Childhood Studies program, and is a supply ECE at a child care centre in Toronto. In addition to her work and studies, she enjoys listening to music and going on walks with her friends! 



Caroline’s favourite flower is a daffodil. She loves to distract everyone in the shop with random nature and plant facts. Outside of farming flowers for EF, she also grows lots of vegetables and contributes to community gardens. 


Elisha joined the Euclid Farm team in Fall 2021. Her favourite flower is lavender, fresh or dried! Elisha lives in the Trinity Bellwoods neighourhood with her husband and teenage stepson. During Covid she expanded her houseplant hobby and the family jokes that they live in a greenhouse now. Outside of caring for her houseplant babies, she enjoys gardening, cooking (especially recipes by Ina Garten) and interior design. She’s currently obsessed with antique vases and vintage rugs.