Meet the team behind Euclid Farms - Woman Founded & Run

Founder and Creative Director, Shannon Whelan, grew up surrounded by nature in the Ottawa Valley where she spent summers exploring the outdoors.  After moving to Toronto to study English and History at the University of Toronto, she started growing flowers for pleasure in her small city yard on Euclid Avenue. Over time, her little business expanded into the shop and farm it is today!

Favouring garden-inspired style and wildly unexpected colours, some of Shannon’s favourite flowers include irises, narcissus, dahlias and MOST of all, sweet peas. She’s a dog lover, bubble bath taker, coffee chugger and showtune belter. In addition to being a florist and flower farmer, Shannon is a retired professional dancer, a dance educator, adjudicator and choreographer currently on the faculty at the Ontario School of Ballet (OSB) in Toronto. 

When she isn't farming, flowering or dancing, she is spending time with her close friends and loved ones, often arguing over a board game.


Hilary spent several years in fashion retail before pursuing her love of flowers and joining the EF team. She loves flower delivery days at the shop and examining the colors and details of each new variety. In her downtime she’s most likely to be found walking her dog in High Park, at her family’s home in Prince Edward County or strolling her favourite neighbourhood gardens. She is passionate about ice cream, dogs (the bigger, the better), weekends away with her best friends and the de-stigmatization of carnations… they’re not just a grocery store flower!!




Emily's adores spring flowers, specifically peonies and tulips. She truly enjoys designing, creating and executing your daily bouquets and arrangements - particularly those with a whimsical touch! She loves going on walks with friends and listening to Harry Styles... every day. She takes every opportunity to spend time with her niece and nephew, passing along her flower knowledge to the next generation.