The Summer Collection is Live!


Of all the collections that we've launched, I think I'm the most excited for this one as it has been four months in the works! The summer collection is our biggest new product launch to date and our theme is Summer in the City. This brand new collection includes all of your summer park-hang essentials to ensure that you have a great summer in our beautiful city. 

View the full collection online

(P.S. Have you checked out our Spotify Summer Playlist yet?)

First up on our list is this incredible new sunscreen from France called Midi 12. Not only is this sunscreen environmentally friendly and full of antioxidants, but it's also certified safe for all marine life. We’re so excited about a sunscreen that not only protects you, but protects all of the lake, river and ocean creatures that we share our waters with.
We are loving the look of acrylic and lucite accessories this season, but hate the environmental impact of creating products from plastic. This incredible, new-to-us brand we're excited to carry, Nat & Noor, creates the same trendy acrylic pieces but out of a renewable resource: cellulose acetate material. Cellulose acetate is made from a wood pulp, which is essentially made of trees. Though it costs more to produce, it is stronger and more durable than acrylic material and will last longer! So, if you’re heading to the park and forgot a hair clip or the perfect pair of earrings for your picnic outfit, don't worry! We’ve got you!
Who doesn’t love park activities?! We've brought in a new double-deck of cards for the cutest game of Go-Fish you’ve ever played. If you prefer magic, mythology, and mysticism, try our Oracle Deck! Hand illustrated with a different flower on each deck, it's both beautiful and introspective. 

Always lose your keys? You never will again! Cute (and practical) flower keychains are now in the shop. 
To round out our beautiful confections collection we've brought in the most amazing gummy bears. These aren’t your average gummy bears, they are vegan, organic and plant-based! Each package of California Gummy Bears contains a mix of beautifully natural flavours such as strawberry, pink grapefruit, tangerine, mango and peach. For all you candy-lovers out there... this one's for you. 
We are so excited to bring Zizia Botanicals into the shop directly from LA. This brand is all about creating high quality herbal products to support your everyday health; each of their botanical ingredients are organic and either locally sourced from US-based small farms or ethically sourced from an area where the plants grow in abundance. 
T-shirts are back! While we don’t have the time to hand tie-dye shirts like we did back in 2020 (thank you lockdown), we DO have a cute new tee coming in designed by Toronto-based artist Connor Anderson, who took images of flowers that we grow in our farm and created line drawings from them. These will be limited edition prints! We also have the most adorable new Spring Tour cropped t-shirt by Bando... they’re concert tees and the concert is flowers. Does it get any cuter?

This is just a taste of the new items we have coming in this month... we still have a few surprises up our sleeve! Of course, the most exciting new products will be the fresh flowers we're growing! Everything on the farm has been planted and before long the shop will be full of locally grown EF magic.

We are so excited about all the fun things we have planned this summer... can't wait for you to see!

Here’s to our best season yet!